Which term refers to a set of characteristics shaping the international context of business culture?

The term that refers to a set of characteristics shaping the international context of business culture is known as cultural dimensions. This concept encompasses various frameworks that help to analyze and compare cultural differences across countries. Cultural dimensions provide insights into how values and behaviors influence business practices in different cultural settings.

For instance, Geert Hofstede's cultural dimensions theory identifies key dimensions such as individualism versus collectivism and uncertainty avoidance, which can significantly affect managerial styles, communication, and negotiation practices in international business.

Understanding cultural dimensions is essential for businesses operating globally, as it enables them to adapt their strategies to suit the cultural context of each market, thereby promoting better communication, collaboration, and effectiveness in international operations.