Which decision-making approach is characterized by factors external to the decision maker?

Prepare for the Edexcel AS/A‑Level Business Theme 3 Exam. Engage with multiple choice questions and detailed explanations. Enhance your understanding and get exam ready with our comprehensive resources!

The correct approach characterized by factors external to the decision maker is objective decision making. This method relies on quantitative data, factual analysis, and established criteria rather than personal feelings or opinions. Objective decision making is typically based on measurable indicators, research, and evidence from the external environment, such as market trends and consumer behavior, allowing the decision maker to arrive at choices based on rational assessments rather than subjective influences or biases.

In contrast, subjective decision making places emphasis on personal judgment, emotions, and perspectives, which can be influenced by individual experiences and biases, making it less reliant on external data. Reactive decision making refers more to responding to situations as they arise, rather than following a structured approach, while strategic decision making involves long-term planning and overarching goals that also hinge on external assessment but is focused more on the implications of those decisions rather than the external factors themselves.

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