Which business growth strategy allows a business to grow gradually using its own resources?

The concept of organic growth refers to a strategy where a business increases its size and revenue by utilizing its own resources, rather than relying on mergers, acquisitions, or external partnerships. This approach typically involves enhancing existing operations, increasing sales through improved marketing efforts, developing new products, or expanding into new markets.

Organic growth allows a business to maintain control over its processes and direction while growing at a sustainable pace. This gradual approach often helps companies build a solid foundation and fosters a strong corporate culture, as it encourages internal development and innovation.

In contrast, market expansion, horizontal integration, and franchising involve external strategies that may require different approaches to growth, such as entering new markets or acquiring other businesses. While each strategy has its own merits, they do not primarily focus on leveraging a company's internal resources like organic growth does.