Which best describes a company that has a 'competitive advantage'?

Prepare for the Edexcel AS/A‑Level Business Theme 3 Exam. Engage with multiple choice questions and detailed explanations. Enhance your understanding and get exam ready with our comprehensive resources!

A company with a 'competitive advantage' is best defined as one that has a unique position compared to others in the market. This uniqueness can stem from various factors such as innovative products, superior customer service, brand reputation, or advanced technology. Competitive advantage allows a company to deliver greater value to its customers, leading to higher sales and market share compared to its competitors.

In contrast, a company that generates high employee turnover may struggle to maintain productivity and continuity, negatively impacting its competitive position. Focusing solely on cost leadership may provide a type of competitive advantage, but without differentiation or uniqueness, it doesn't fully capture the essence of being "better" than competitors in a broader context. Additionally, a company that ignores customer feedback risks alienating its customer base and missing opportunities for improvement, which can erode its competitive edge over time. Thus, possessing a unique market position is what fundamentally characterizes a company with a competitive advantage.

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