What type of strategy does exporting represent for a business?

Exporting represents an approach to expand market reach internationally because it allows businesses to sell their products or services beyond their domestic borders. This strategy is crucial for growth as it opens up new customer bases and increases sales potential. By entering international markets, businesses can take advantage of larger audiences, diversify their market presence, and reduce dependency on local sales.

This strategy not only helps in increasing revenue but can also aid in achieving economies of scale, as producing for international markets can justify increased production capacity. Additionally, exploring international markets can enhance a company's resilience against economic fluctuations in its home market, thus making exporting a vital component of a global growth strategy.