What kind of objective primarily addresses the short-term and operational goals of a business?

The choice of functional objective is appropriate because these objectives focus on specific areas within a business, such as marketing, finance, or production. Functional objectives are typically shorter-term and operational, aimed at enhancing the efficiency and effectiveness of a particular department. They guide daily activities and ensure that each department contributes to the overall goals of the business.

These objectives help in managing resources efficiently and enable the business to respond quickly to changes in the market or operational challenges. For example, a functional objective for a marketing department might involve increasing brand awareness by a certain percentage within a year.

In contrast, strategic objectives are broader and longer-term, often set by top management to steer the overall direction of the business. Corporate objectives would encompass high-level goals for the entire organization, while departmental objectives typically relate to the goals of individual departments without specifying operational details.