What is an example of a demographic segmentation characteristic?

Demographic segmentation involves dividing a market based on demographic characteristics that are easily quantifiable and identifiable, such as age, gender, income, education level, marital status, and ethnicity. These characteristics provide insights into the different groups within a population, allowing businesses to tailor their products and marketing strategies to meet the specific needs and preferences of various segments.

Age, for instance, can influence purchasing decisions and brand preferences, as different age groups often have distinct lifestyles and values. Gender is another important demographic factor that can affect buying behavior, as products may be specifically designed or marketed toward either male or female consumers.

In contrast, customer purchase behavior relates to psychological and behavioral aspects rather than demographic data. Customer lifestyle choices and geographic location also represent different forms of segmentation—psychographic and geographic, respectively. While these are all valuable for understanding markets, they do not fall under the demographic category, which focuses instead on inherent characteristics of individuals.