What is an essential feature of Total Quality Management (TQM)?

An essential feature of Total Quality Management (TQM) is its strong focus on enhancing customer satisfaction through quality improvement. TQM is a management approach aimed at embedding awareness of quality in all organizational processes. Its core principle is that organizations can achieve long-term success by focusing on customer satisfaction. This involves continuously adjusting and improving processes, products, and services to better meet customer needs and expectations.

By prioritizing quality improvement, TQM encourages businesses to collect feedback, analyze customer experiences, and implement changes that lead to higher levels of satisfaction. This commitment to quality helps build customer loyalty and can result in positive word-of-mouth, ultimately enhancing a company’s reputation and market competitiveness.

Other options, while they may relate to aspects of business operations, do not capture the main goal of TQM, which centers on quality and customer satisfaction as the driving forces for improvement and success.