What is a key advantage of forward vertical integration?

The key advantage of forward vertical integration is that it significantly increases control over distribution. By moving into the downstream part of the supply chain, businesses can take control of the processes involved in getting their products to the end consumers. This means that they can establish their own distribution channels, retail locations, or online platforms, which allows for better management of brand presentation, pricing strategies, and customer relationships.

Control over distribution also enables businesses to respond more swiftly to market changes and customer demands. They can ensure that their products are available when and where consumers want them, thus enhancing customer satisfaction and potentially leading to increased sales. Furthermore, owning distribution points can help to reduce dependency on third-party distributors, which can be advantageous in terms of both cost and risk management.

In contrast, while reduced production costs, greater supplier negotiation power, and access to raw materials can be advantages in other contexts, they are not the primary benefits associated with forward vertical integration. This strategy is more focused on enhancing the distribution aspect of the business rather than production efficiency or upstream supply chain benefits.