What describes an approach to decision making influenced by personal opinions of the decision maker?

Subjective decision making refers to a process where personal opinions, feelings, and biases of the decision maker significantly influence the outcomes. This approach contrasts with objective decision making, where decisions are based on factual and quantifiable data without being swayed by individual perspectives. In the subjective approach, the experiences and beliefs of the decision maker shape the interpretation of information and the final decision.

When it comes to quantitative decision making, it focuses on using numerical data and statistical methods to arrive at decisions, which relies on objective measures rather than personal judgment. Qualitative decision making, on the other hand, may involve subjective elements but is grounded in assessing non-numerical data, such as opinions and motivations, yet not as heavily swayed by the personal bias of the decision maker compared to the subjective method. Thus, subjective decision making distinctly emphasizes the influence of personal opinions, making it the correct choice for this question.