Those who have a direct interest in the activities of a business are known as what?

The term for those who have a direct interest in the activities of a business is internal stakeholders. Internal stakeholders include individuals or groups within the organization, such as employees, managers, and owners, who are directly affected by or can affect the business's operations and decisions. Their interests are closely tied to the day-to-day functioning and outcomes of the business, as they are integral to its success or failure.

Recognizing internal stakeholders is crucial for businesses as they often have a significant impact on the organizational culture, productivity, and overall performance. For example, employees are a key resource; their satisfaction and engagement can directly influence productivity and the quality of products or services provided. Therefore, internal stakeholders play a vital role in shaping strategic decisions, driving innovation, and ensuring the business remains aligned with its goals.

In contrast, external stakeholders, community interests, and government agencies are involved with the business but from an outside perspective, influencing or being impacted by the business without having a direct role in its internal workings. These groups may include customers, suppliers, investors, and regulatory bodies, but their relationship to the business is not as immediate as that of internal stakeholders.