A market entry strategy is primarily concerned with?

A market entry strategy focuses on the methods and plans an organization uses to begin selling its products or services in a new market. This includes identifying the best way to establish a presence in an unfamiliar territory, understanding local competition, and figuring out how to reach potential customers effectively. This strategy can involve various approaches, such as joint ventures, franchising, or direct investment, depending on factors like market conditions and company resources.

In contrast, developing new products is more aligned with product development strategies aimed at innovation within existing markets. Increasing production capacity relates more to operational management and meeting demand rather than entering a new market. Setting prices for existing products deals with pricing strategies within current markets, rather than the process of entering new ones.