A brand ambassador's role is to?

A brand ambassador's primary role is to promote products or enhance the brand image of a company. This involves representing the brand positively in various contexts, which can include events, social media campaigns, or direct customer engagements. By effectively communicating the brand's values, benefits, and unique selling propositions, brand ambassadors help attract potential customers and strengthen relationships with existing ones, ultimately driving increases in sales.

While managing financial accounts, conducting market research, and overseeing product development are important aspects of business operations, they do not align with the main responsibility of a brand ambassador. The role focuses specifically on marketing and promotion rather than the financial or developmental aspects of a company.